Sony have decided to tackle iPhone gaming head on in its latest array of advertisement, more details inside......
The advertisement reads "I may never touch a game on my iPhone again" Though the advertisement is just a poster it still emphasises Sony's new marketing strategy which tackles iPhone head on and instead of subtly mentioning smartphone gaming they blatantly advertise how a PS Vita is far better than an iPhone.
Is this type of advertisement 'petty' or extremely effective? Let us know your thoughts in the comments below!
Source:
http://www.createsand.co.uk/2012/03/23/sony-vita-advert-takes-iphone-head-on/